Virtual Influencers - From Cartoons to Deep Fakes

• Mike Flynn
• October 11, 2022

Studio71 Germany has recently launched not one but two virtual influencers and they’ve done a great job with the implementation and marketing around this project (disclosure: I am the global CTO of Studio71). I’ve been thinking about it a lot and on the one hand this idea of a “fake” or “virtual” influencers comes and goes over the years and every time it comes back we all like to pretend that it’s a crazy idea.